Technology is evolving at a rapid rate and like all businesses we have had to change, adapt and embrace what our industry brings. It would be easy as estate agents to sit back and continue to only use the traditional methods that have worked past generations. But if we stuck our head in the sand we could get completely left behind as the world continues to move forwards.
Social media continues to be a ‘marmite’ issue for estate agents. At The Apartment Company, we see the full potential of social media and the value it adds to our business allowing us to serve you are your property better. We have seen this in full effect recently when we shared our video on the Bath Half Marathon. To date on Facebook it has been viewed over 23,000 times, shared by 102 people and like by 173. This incredible engagement increases the awareness of The Apartment Company, in turn, we have seen increased traffic to our website and a rise in the number of enquiries and viewings.
We know that social media isn’t about ‘selling’, it’s a tool where we can post engaging content that we know the people of Bath will want to read and share. Another important part of our weekly routine is blog posts, it is essential that we share legislative updates to keep our vendors, landlords, buyers and tenants informed as well as advice, tips, and news.
We’re continually changing our social media strategy to ensure that we are providing the service that you want to see. Why not join us on twitter and Facebook?