How we captured the magic of Christmas

Video plays a huge part in our lives today, aided by mobile devices we can watch it whenever and wherever we like.  In fact, YouTube reports mobile video consumption rises 100% every year.  We actively use video at The Apartment Company whether it is through the video tours of the apartments we sell or let or our selling and letting advice.


It's widely known that homes on the market with videos achieve a greater click through rate on portals such as Rightmove.  By uploading your property onto YouTube and sharing it through Facebook and Twitter we are covering all bases, attracting the interest of as many potential buyers as possible.


But at this time of year, we produce something very different, a video that captures the essence of where we live, and that’s in our Christmas Video – A Celebration of Bath.


As the sun breaks through the frosty dawn, our scene is set.  Nothing can compare to the beauty that unfolds as you gaze across our fair city. With the backdrop of our exquisite architecture, you are met with a box of delights.  At this time of year, we embrace all that is festive.


The Bath Christmas Market with its intoxicating scents, delicious treats and array of gifts attracts people from far and wide. With over 170 chalets, you are transported to a magical land bursting with glamour and sparkle.  Shoppers are treated to songs from choirs, whilst musical fills our cafes and bars.  As you look down from above you can see the spender in full effect.  It’s no wonder why so many people are now making Bath their home.


Words can only tell you part of the story, Forrester researcher Dr. James McQuivey estimates that one-minute of video is equal to 1.8 million words.


“Absolutely love this!! Makes me fill so proud I am privileged to live in this wonderful city! Thanks for sharing this.”


Captures the magic of Christmas in our beautiful city.”


“Omg.. it's so lovely and amazing!... I'd love to see the night ambience and colourful lighting, then.. hopefully not too freezing.”


These are just some of the many comments that people have kindly left about A Celebration of Bath on our Facebook page.  To date, our video, which we believe captures the magic of Christmas in Bath, has so far reached on Facebook over 79,500 people, had 32,000 views and been shared over 470 times.



We love where we live and we hope our Christmas video gives you a taste of what awaits you in our glorious and magical city of Bath.


Happy Christmas, from Bath’s apartment specialists. 


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