The difference the right estate agent can make.

The difference the right estate agent can make.

No two houses are the same; even two properties on the same street have things that distinguish them from one another.

On paper, they might have exactly the same provision, with identical floor plans, and both well maintained. Yet one is winning in terms of popularity with potential buyers, whilst the other is struggling to get a viewing.
The right choice
The estate agent you choose to market and sell your home is of extreme importance, as it can be the difference between your apartment being sold and watching it linger and stagnate on the market.  When you invite an agent into your home for an appraisal it’s your time to interview them for the prestigious role of selling your home, yet many sellers just listen to what the estate agent has to say rather than putting them in the hot seat!
At The Apartment Company, we enjoy being interviewed when we undertake an appraisal.  This way, we know the seller is serious, and we also want to ensure that they have all the information they need to make an informed decision.  You are trusting us with your biggest asset and we welcome the opportunity to prove we’re up to the task.
Don’t be swayed by numbers
Numbers are very appealing, especially when you are told you can achieve a higher sale price than expected.  But be realistic: research the current market to get a feel for how properties are selling, any good agent will have undertaken thorough research also.  If your property is priced too high it may put off buyers wishing to view your property; in the long run, this can hinder the sale of your apartment.
The longer your home is on the market, the less attractive it becomes, as people start to wonder what’s the matter with it.  Initial marketing may have seen a flurry of people through your door, but if an agent is not proactive in sustaining the interest in your apartment, viewings can dwindle or even cease altogether.  If you want to achieve the highest possible price for your property and due to lack of interest your agent has asked you to reduce the price, then reduce some more, this will only attract cheeky rather than competitive offers.
Sustainable marketing
Before the ink has dried on your property details we are already marketing your home.  We are identifying potential buyers registered with us who we think would be interested to view, we are putting together a marketing strategy that is regularly reviewed and adapted, and we’re listing your property on all the major portals, such as Rightmove and Zoopla.
Our marketing strategy is not an initial push and then ‘see how it goes’; we continue to provide a sustainable and proactive approach as long as your apartment is on the market with us.
When you instruct The Apartment Company you can be assured of honest and constructive advice, whether that’s on how to present your home for sale, or the guide price we suggest.  We don’t want to just get your listing, we want to ensure your apartment is sold quickly for the best possible price without using offers or gimmicks.  Experience the difference the right estate agent can make when selling your home.




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01225 303 870