The Instagram appeal attracting buyers to Bath

The Instagram appeal attracting buyers to Bath

This weekend we, with hundreds of others, headed out to get into the spirit of Christmas at the annual Bath Christmas Market.

With the stalls filled with aromas, sparkles and delights, it was a treat just to wander around and take in everything on show.  Although we must admit, we couldn’t resist sampling one or two of the delicious offerings.  There is a real Instagram appeal that our city and properties exude, which is a reason millennials are flocking to find a little piece of Bath to call their own.
 
They are spellbound by our glorious Georgian streets that ooze history and character through every pore. They are attracted to the vibrancy of the city that has retained a strong community feel, and that makes you feel at home from the moment you enter.  But the desire to find a property with style over practicality is a growing trend amongst those under 35, as discovered by M&S Bank in a recent survey.
 
Yes, gone are the previous must-haves, such as off-street parking and school catchment areas; top of the list of demands now are a kitchen island, a spa-style bathroom, a log burning stove and trendy polished concrete floors.  What we found interesting was that 92 per cent of respondents stated that a desirable location would make them compromise on space, whilst 73 per cent would spend more on a property in an “Instagrammable” area. 
 
Paul Stokes from M&S Bank said, “Our research has highlighted an important trend that’s having a huge impact on the housing market.  Young people have completely different priorities than the generations before them.”
 
With this in mind, it’s no wonder Bath continues to be a city attracting people from far and wide.  Apartment living provides you with some of the city’s finest and most unique homes, from picture windows, elegant rooms filled with a wealth of features and character, and breathtaking views.  Even the more contemporary apartments have luxurious finishes and high specifications, as well as a gadget or two.
 
In this visually dominant era, we know how powerful the correct use of imagery can be in helping to sell your apartment.  At The Apartment Company we believe that only professional photography can show your apartment off at its best.  We want images to entice buyers; they should highlight those features that we know buyers are seeking, whilst hinting at the lifestyle they could have if they decided to call it their home. 
 
You could say that it’s our job to ensure your apartment is Instagram-ready before we prepare to market it for sale.  No filters are required in the taking of our photos; we just let your property do the talking.  We support you to prepare your home for sale, so that every photograph taken tells a story, one which becomes hard to ignore.
 
It’s easy to understand why the Instagram appeal of Bath is attracting more buyers to the area, and we just add our own visually centered marketing to focus their attention in the direction of your property. If you’re thinking of selling your apartment, let us help you make it Instagrammable too!


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