What do I do if my apartment isn’t selling?

The papers might be full of stories about demand for property outstripping supply, but that doesn't mean it's always easy to sell your apartment.

From estate agent problems to overambitious asking prices, read on to understand what you can do to sell your apartment quicker and more easily.


1. The photos on your property's online listing aren't up to scratch

With more and more people searching for property online, photographs play a significant role in attracting would-be buyers. You may only have seconds to capture someone’s attention.

It's hard to be objective about your own home, so get a friend to look at the photos on your property's listing and give some frank feedback. If they don't think the photos are working hard enough, ask your estate agent whether there are any more images to choose from or even whether they could take some new ones.

Before the photographer comes round, make sure that rooms are brightly lit and clutter free - remove bins, open curtains and make the beds at the very least - as small touches make a big difference.


2. Your property isn't being properly promoted

Ensure your home is listed on Rightmove, the UK's biggest portal, as well as being on the estate agent's own website.

Other major portals include Zoopla and Primelocation. Also ensure that you have a for-sale board in your window of your property to entice any potential buyers passing by.


3. Your asking price is unrealistic

If a potential buyer sees your property but it's substantially above their budget, they're unlikely to view it. Many people also set a maximum price when searching property portals, so if your house is on for just over a threshold (eg £310,000), buyers with an upper limit of £300,000 may not see it in their search results.

The best way to gauge your home's value is to combine web research and conversations with a range of local agents.

If you decide the asking price is too high, there's no shame in reducing it.

You can take an instant valuation for the worth of your home on our website: (


4. Buyers aren't being given the best first impression

If your property has had a decent amount of viewings but no offers, there might be a problem with the way it's being presented.

Could the bedroom do with a fresh lick of paint? Is the balcony tidy? Is there too much clutter? Are the lightbulbs all working?

Walking around the apartment as if you're on a viewing might help, as could asking your estate agent, friends and family for their honest opinions. And never underestimate the importance of smell, particularly if you're a smoker or a pet owner.


5. You haven’t gone with a specialist agent

If you’re selling an apartment, why not go with the experts? Finding an apartment specialist estate agent means they will know exactly how to market your home to the right people.

They’ll also understand the leases, be experts in showing off the best parts of your home, and they’ll have a database of people specifically looking for apartments already at their disposal, so a wider range of people who will be genuinely interested instantly.

For more information on the best, and fastest way to sell your apartment, get in touch with us today!