Why you should put your home on the market over Christmas
It’s the season to be jolly, but is it the season to be selling your home?
YES! … as long as you are prepared to be sensible with the decorations. Some buyers are distracted with their celebrations at this time of year, but it is still possible to attract interest.
Portals such as Rightmove release impressive stats each year, that show their website hits soar over the festive season. For example, Christmas 2015, Rightmove enjoyed record traffic for both sales and lettings. Page views on both Christmas Day and Boxing Day were up 22 per cent on 2014, whilst on Boxing Day there were almost 31 million page views on the site, rising to 44 million on December 30. These are stats to be listening to!
Christmas is all about feeling snug and warm, so winter is actually the perfect time to play on your home’s cosiness.
So how do you attract a festive buyer?
First up – decorations. I have two rules for this…. For viewings, try and keep them tasteful, and limited. Avoid things like giant inflatable reindeers and lots of tinsel and twinkly lights for example.
When your estate agent takes pictures for brochures, the website and so on, it's wise to remove your decorations altogether. This is because Christmas photographs become dated very quickly, and in the new year, buyers will see them and see you've been on the market for a few weeks. This can lead to them questionning why a property hasnt sold yet and offer a lower price.
On viewing days, make sure your home is warm, so light the fire if you have one and put the heating on.
Use a good estate agent!